CREATIVITY
BUILT TO SCALE

Dreamora Sofa.

Dreamora × SEEKLAB: Redefining home relaxation aesthetics with minimal lines

Lawn pajama party, with my girls

Breaking away from the limitations of traditional pajama scenes, SEEKLAB reimagines sleepwear through the concept of an outdoor pajama party—giving it a whole new social meaning. When soft pajamas meet the evening breeze, open grass, and close friends, they’re no longer just for staying at home—they become an expression of ease, comfort, and self. Through warm lighting and a relaxed atmosphere, we show that pajamas are more than just for sleep—they represent a lifestyle. A pajama party is a moment to let your guard down, and to share soft, meaningful time with the people who matter.

Guided by Natural Serenity

Embodying creative, high-end home aesthetics, the imagery conveys the product's qualities of comfort, zero-pressure support, and sleep enhancement through the model's relaxed posture—precisely addressing the user's desire for "quality sleep and stress relief."

Nature Meets Wood

Embodying a brand ethos that is understated, restrained, and sophisticated—true fragrance is a symbiosis with nature, a luxury that is never ostentatious.

The Blooming Dream Garden

Huayue, with its gift of eternal joy, encapsulates the vibrant life of a wild garden, and is dedicated to women who bloom freely.

The Power of the Cheetah

Unleash the untamed power of the cheetah—wild, indomitable, and unconventional—with dazzling diamond jewelry that embodies control, a gift to fearless women who possess the strength of the cheetah.

Protect from New York’s strongest sunlight

SEEKLAB uses artistic creativity to transform sunscreen from a mere function into a globally appreciated "declaration of summer freedom."

Crunching through the centuries.

The afternoon tea of ​​the Renaissance has been "usurped" by Lay's; this crispy treat has spanned four centuries.

17th-century maid, reincarnated as a barista.

The creative concept takes Johannes Vermeer's masterpiece "The Milkmaid," a painting from the 17th-century Dutch Golden Age, and places her in a modern Starbucks coffee shop as a barista. Vermeer's milk is used to make Starbucks lattes, creating a humorous contrast of time and space to achieve a cross-border marketing strategy of art and coffee – a typical approach of SEEKLAB creative advertising.

RENÉ MAGRITTE SURREAL BEAUTY

Paint the sky of Magritte onto your face, making your makeup a work of art.

Paint Spring On Lids

Inspired by nature, create eye makeup that evokes the atmosphere of spring—making every makeup application a ritual to wear spring on your eyes, awakening the freshness and vibrancy of spring.

Wild growth, spring rising.

SEEKLAB captures the power of "wild growth, upward freedom" in spring—every unfurling is life’s warmest response to the season.