17th-century maid, reincarnated as a barista.
Summary
The creative concept takes Johannes Vermeer's masterpiece "The Milkmaid," a painting from the 17th-century Dutch Golden Age, and places her in a modern Starbucks coffee shop as a barista. Vermeer's milk is used to make Starbucks lattes, creating a humorous contrast of time and space to achieve a cross-border marketing strategy of art and coffee – a typical approach of SEEKLAB creative advertising.
